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Storytelling Framework for Instagram
Having well performing content on your social media is going to increase your engagement tenfold. Check in regularly for more content around social media marketing and be sure to follow me on Instagram at @spichercreative to stay up to speed on all the latest from one of the best Social Media Marketing Agencies in Philadelphia.
Instagram is a Powerful Platform for Closing business
(Only if you have the right strategies)
This framework will show you a couple different ways to structure your content to be able to efficiently use storytelling for your business or social media.
I educate every one of my clients on these tips and tricks to ensure they can close deals using high quality video content and ads
Storytelling Framework
Verbal Hook guide
The following information provides several strategies for structuring your content to minimize time spent in front of the camera. You can also reference your notes directly, reducing the need to rely on memory. I've highlighted key areas where B-roll should be prioritized to help you create content more efficiently.
Adding B roll over your content can help retain viewership for longer periods of time. However, It comes at a cost. The more that people see you speaking directly to them, the more you can build trust and recognition. So you want to create a balance of both for the most success.
Basic script framework
you can use this framework every time for success.
Verbal Hook + Primary Information + Secondary Information + Closing Hook/Statement
Your Verbal Hook should be about 3 seconds long. Include something controversial or promise high value
This is where your primary information should go. The most important piece always leads.
All secondary information goes here. You want to lead with your most valuable info every time because your viewer will assume all the info you share is just as valuable.
Your closing hook or statement goes at the end of your video. Consider asking a question or encouraging them to follow.
The Boxes in green refer to areas of your video where you should consider talking directly at your camera
The Boxes in orange refer to areas of your video where you should consider using B roll to
The Bold Opening Statement
The following layout is a great basic framework for a standard video structure.
Hook
Primary Information
Secondary Information
Closing Statement
The Visual Verbal Hook Hybrid
The following layout is a great basic framework for a standard video structure. The only difference is choosing to use B-roll over your hook. It tends to make for more memorization on your end but you can hold attention better in that first 3 seconds.
Hook
Primary Information
Secondary Information
Closing Statement
Content Squeeze
Use this method for scenarios when you don't have much B-roll to work with. It requires more memorization on your end but You keep attention well in the beginning and end of your video.
Hook
Primary Information
Secondary Information
Closing Statement
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