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Steal like an Artist on Instagram

Having well performing content on your social media is going to increase your engagement tenfold. Check in regularly for more content around social media marketing and be sure to follow me on Instagram at @spichercreative to stay up to speed on all the latest from one of the best Social Media Marketing Agencies in Philadelphia.

Instagram is a Powerful Platform for Closing business

(Only if you have the right strategies)

This guide outlines from start to finish how you can analyze other creators and businesses and steal from their strategy to help yours.

I educate every one of my clients on these tips and tricks to ensure they can close deals using high quality video content and ads

You will learn the following:

  • Identifying other businesses or creators in your niche

  • Analyzing and adopting their strategies for success

  • Optimizing your Bio

Steal like an Artist Check List

  • Find your inspiration - You will want to find and follow two creators or businesses in your niche who are absolutely killing it. If you struggle to find creators or businesses like you, Then go to the search bar and look for key words that are relevant to your business.

  • Account Analysis - You will need to do this twice and I'll tell you why. You want to create a strategy that is unique to your brand. So taking two other pages and combining the best from both is going to give you a whole new approach.

  • Inspect their Bio - A good bio mentions the problem that you solve as a business or creative and provides a call to action for followers. In certain cases including the territory you service is beneficial but only relevant if you provide in person solutions. You also want to include a link to your site or a form for scheduling time. However, check what these two accounts are doing and see how you can take inspiration from them for your own success.

  • Content Schedule - How often are they sharing content? Having a rough schedule that you follow will ensure that you get more engagement

  • Content Style - Is their approach reels or carousels or both? Watch their content. What types of content are they sharing that is getting high engagement? Are they focusing on selling, sharing valuable information, or sharing assets that their ideal client finds relevant? Are they using visual or verbal hooks? Lastly Take note of their tone. Are they aggressive? Are they calming? Humorous? This 100% plays to the success of a spokesperson for a brand on social media.

  • Content topics - What topics are they covering and how can you take these topics and add your own value to it? Take note of your favorite topics and establish a plan to communicate your answers on social media.

  • Branding - Colors fonts thumbnails and subtitles are all places where you can install your branding. Where are these accounts utilizing this to have brand cohesion with their website?

  • Captions - This part is KEY. Instagram utilizes technology to scrub your captions and find keywords that help them to put your content in front of the right person. Look for trends in their content with keywords. Instagram has no way of analyzing your video to see what its about. So captions are very important. (Also, They dont need to be hashtags either. IG will look at your entire caption).

  • Stories - How are they engaging with their followers in stories? Stories are a great way to share content without having to put an entire production behind it. Just hop on your camera and be yourself. Take a few days and look at their stories. How do they talk to their audience?

  • Conclusion - Take notes on both accounts and figure out what they are doing that is similar. Figure out what they are doing that is different.

  • Develop a strategy - Now you can develop a hybrid strategy that gives you the ability to create content that fits your needs as a business or creator. Your goal is to create a schedule with topics to discuss and consistent branding.

If You'd like to learn more about my service and how it can help your business generate more sales on social media then book a call below

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Who Does Our Service Work Best For?

Our service is best suited for service based businesses. Our goal is to help you tell your story, inform potential customers and educate people about your offerings. Reach out today to discuss your business goals.

What is Our Service Area?

We are based in Hatfield, PA, and we are willing to travel up to 75 miles for business engagements. Reach out directly to see if we are able to service your area.

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